The split between public television and that of Rupert Murdoch dated July 30 to renew the contract Raisat may only weigh on consumers. Subscribers to Sky, in fact, can no longer see the six satellite channels RAI with the decoder that transmits programs to paying. The six channels in question ended up on the digital terrestrial and Sky can serve its customers with the programs of only three general networks (RaiUno, RaiDue and RaiTre) but the burden of paying several "holes" of programming. But it's especially noted that in the first 20 days of August were 168 events well encrypted and obscured the Sky box - and therefore the users of satellite pay TV - including TV series, cartoons and football games for which Rai had the broadcasting rights for foreign countries. Sunday, August 23 for the first time was overshadowed a Formula 1 Grand Prix, the played in Valencia.
The consequences? Viale Mazzini to a point less than the average share of audience for RaiTre (prime) and RaiDue (morning) and an increase of RaiUno up to 2.9% in the early evening. Sky to the bang of 5,986,295 unique viewers on Monday 10 August, with an average share of 10.6% compared with 2.6 million daily average for the period 31 May to 27 June 2009. And for viewers? As you might have resulted in a town in Sardinia, Piedmont and Lazio - those affected by the switch over so to speak - used to follow up a Sky direct a football game broadcast by RAI (the last example is one of the friendly between Switzerland and Italy) and suddenly prevented from doing because it was faced with the blue screen? He opted for a pay-TV satellite channel, has passed (if in a position to do so) the channel clear of digital terrestrial TV or shut off the swearing? That
described is just one of many unpleasant situations in which the user is able to meet consumer and not only in the light of the divorce between the two broadcasters. Speaking recently on the Internet site specializing Key4biz.it, Remigio Del Grosso, Vice President National Council of Users Agcom (Communications Regulatory Authority) and Scientific Committee Member Rai, he recalled how the subscribers, living in areas not adequately covered, have never been able to show the channel "satellite" of public service while acquiring a further subscription to Sky, to be penalized for some time. And not just about twenty days. Why, you ask the exponent Agcom, it was not thought of a special smart card for those subscribers Rai (15% of the population) who have satellite dishes and decoders (not Sky) and they are all ' now deprived of the vision of some channels of public television, without forcing them to spend another 99 € for the new decoder of TV satellite? Demand rather than lawful, particularly as channels Raisat are produced with public money and their migration to digital terrestrial company Viale Mazzini could result in two or three years more advertising revenue by exploiting a catchment area significantly greater than that provided by Sky, whose subscribers are 99% of users also state television.
The fact that the consumer is likely to be the only victim of the contentious dance numbers and schedules that revolves around the phenomenon of digital TV is very likely for at least another couple of reasons. Those who, in addition to programs "pay" for Sky, as from today they want to receive channels and free channels Raisat Rai are obliged to obtain a decoder "zapper" for digital terrestrial television (unless you possess a television receiver with built-in) and confident that the area they inhabit is adequately covered. There is talk of about 30 € but when the start Rai with satellite channels in high definition will in all likelihood another receiver that will not cost less than € 100-150. But how many consumers will put the question or are properly informed on this issue? Few, though it will eventually be those directly penalized. Tornado
the war between Rai and Sky subscriber of the latter should feel fully compensated by the fact that he now had 10 new channels available, or can reasonably complain that the rest of Europe offer satellite is much larger and accessible than it happening in Italy? Rai and the subscriber can feel fully protected from a Rai increasingly committed to protecting the launch of digital terrestrial and Sat Tivù the newborn, although 13% of his plays came to rival broadcaster yesterday?
In terms of risks to the consumer set-top box may remain on paper only if you really take the body - by Sky in the first place, which from 2012 will operate on digital terrestrial television - the design of the decoder "unique". In a little box that is capable of transmitting high-definition satellite pay-TV programs that Murdoch distributed by Rai Sat Tivù through, so the cards will be available in 2010 Cam for use with any decoder enabled. The everything at a single remote control, to the delight of the viewer sitting in a chair. That the standoff between the two broadcasters, and possible As unexpected service disruptions related to it, would rather avoid.
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