After the turn of 2009, which saw 30% of the Italian population move to an environment 'all digital', 2010 will be a year of consolidation for the digital terrestrial TV, which will become reality for Lombardia, Piemonte east, Emilia Romagna, Veneto, Friuli Venezia Giulia and Liguria. There remain, however, some problems to solve: the timing of the next steps, which will be set at around 20 January, with possible delays related in particular to the regional elections, the race to assign the five new networks that will become free with the move to digital, the 'war the remote control triggered by local broadcasters.
In 2009, four regions (Valle d'Aosta, Piemonte Orientale, Lazio and Campania) and two autonomous provinces (Trento and Bolzano), for a total of 15.3 million inhabitants, came into the world of new TV, an operation which involved 6,155 national and local television systems. The owners of decoders for digital terrestrial exceeded those with decoder for satellite TV and DTT has reached in November the 25% share (according to the latest newsletter of the Association DGTVi).
For the areas destined to become 'all digital' in 2010, the date of switch over (the 'movers and Raidue Retequattro on digital) and switch off (the final stop analog) will be defined around Jan. 20 by the National Committee Italian digital (Cnidus). It is not excluded that in the eastern Piedmont and Lombardy the passage, which was foreseen in the first half of the year, slipping to the second half, to avoid coinciding with the Regional in March: it is therefore possible that the whole area off the Po at the same time tv analog after the elections and the World Cup in South Africa in June. To request a referral were, in particular, Local broadcasters, concerned about any difficulties in vision but also for the information overload of commercials, including DTT and elections. The government, meanwhile, has already allocated 53.5 million for the advertising campaign this year.
Another game is open for the competitive process that will award five new national networks of the digital dividend (two of which are accessible to Rai, Mediaset and Telecom Italy Media, the other three reserved for new entrants wishing to enter the TV market) . The rules defined by the Authority for the guarantees in communications to the attention of the European Commission after the Brussels ok and launch the final by AGCOM, the ministry will to issue the notice and tender documents.
Meanwhile, local television fell on a war footing for placement on the new digital remote control: fear that the system of automatic sorting LCN (Logical Channel Numbering) the boundaries away from the head of the standings.
An agreement has been reached within the group DGTVi, but like all actors, including some big Sky Italy, in particular, brought an action Antitrust Authority. The question also Agcom has opened an investigation to verify that the agreement respects pluralism and competition.
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